A toy line built from sticks, pinecones and rocks — proving imagination was the only toy kids ever needed.
Adults believe kids want the most marketed, most technological toys. The truth is simpler: kids only need one thing to have fun — imagination, a superpower every child already has.
So we didn't design a toy line. We picked one from nature — a stick, a pinecone, a rock, a seashell — packed in recyclable boxes with the wildest names imaginable, no batteries required. Part of the profits went to the Great Barrington Libraries, helping more kids get the chance to imagin.